Can You Get People To Walk More, Simply With Smart Signage?
It all started with a series of unsanctioned signs in Raleigh, North Carolina. Matt Tomasulo wanted to encourage residents to rediscover the joys of walking around town, so he put up notices that stated how long it took to get from here to there—“here” and “there” being any number of specially selected locations—on foot. People paid attention, and Walk [Your City] was born. (click to read on)